Ep 149 - How to Find Your Ideal Player

So I can’t think of how many times we have discussed or at least mentioned the importance of knowing your audience, but never took the time to really dig deep and explain what exactly that entails or how to really know what is going on in your ideal player’s head.  So that’s why Mustapha and I wanted to dive deep in this conversation to explain the reasoning behind this, what the process entails, and ultimately determine where exactly you can find your ideal player.

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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.