Ep 256 - Understanding How Your Price Can Affect Player Behavior

We have discussed numerous times on the show that understanding player behavior and your audience is so important when it comes to marketing your game, but one thing we don’t think about much is how people react when money is involved.  Understanding how price can change how people act can be a very daunting challenge, but knowing a little bit more about how it plays in someone’s decision to purchase your game can make a huge difference.

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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.