Ep 291 - How Community is the Heart of Your Business with Heart Machine.

There are lots of different ways to create awareness for your games, from events to marketing beats, but none quite get the blood flowing and momentum going than having a committed and loyal fanbase.  Today, we talk with Alx Preston and Yiyi Zhang of Heart Machine and take a look at their past and upcoming titles to discuss how their fanbase influenced important decisions and drove them to build impactful experiences.

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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.