Ep 292 - Layering Beats and Events to Maximize Results with Antoine Bordeleau

The marketing of games is a delicate balance and requires a lot of careful thought. Between hitting your development milestones and determining how those can align with your marketing, there’s not always a straightforward answer to what you should be doing and when.  However, our guest today discusses ways to approach this and how to implement events and other beats into your marketing strategy so you’re not only prepared to adapt, but are able to maximize your campaign results as well. 

Om Podcasten

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.