Ep 368 - How to Balance Roles While Building an IP with Adriaan Jansen

Managing an indie studio requires juggling multiple roles, from creative direction to financial management, all while staying true to a game’s vision. It may not be easy, but it can be done. So today, we're going to dive into the challenges of balancing these responsibilities, and explore how to build up your IP all while learning how to effectively leverage strategies and lessons learned while wearing many hats. Episode Shownotes Link:  

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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.