Mixing Marketing & Engineering for Integration Success
Hear from a SCADA and MES specialist with a background in marketing about some different ways to bring those skill sets together to run a successful integration business. We’ll discuss utilizing your engineering team in your content marketing strategies, building trust with your customers, maximizing content, and showing a passion for what you do. You’ll also hear about the exciting shift towards enterprise projects as more industries look to sync their facilities, some upcoming projects for Vertech, and a challenge to “come at us” at the next ICC.