The Importance of Repetition and Messaging in Marketing
In industrial marketing, I hear it all the time—"We’ve already said that; we need something new." But here’s the thing: just because you’ve said it once (or even a few times) doesn’t mean your audience has heard it, let alone remembered it. I’m breaking down why repetition in marketing isn’t just helpful—it’s essential. I’ll share why consistent messaging builds trust, strengthens brand recognition, and ensures your company stays top of mind when buyers are finally ready to make a decision. ...