Episode 44: Streaming Services: Great CX is the Key to Customer Loyalty
Streaming services saw rapid growth during covid – but which will customers stick around once life returns to normal? What factors will determine whether a customer stays or cancels? In Summer 2021, SAP Qualtrics conducted an online survey to approximately 1000 current streaming television customers. Richard Whittington, Global Head of Media at SAP and Erik Vogel, Global Head of High Tech & Telco at SAP Qualtrics, discuss the insights uncovered from the survey and share their perspectives on what it takes to be a world class streaming provider.