Episode 68: How Inflation Is Impacting the CPG Industry and Consumers
CPG companies are being hit by increased costs of ingredients, labor, energy, and the cost of transforming operations to become more sustainable. Whilst many companies will have fixed prices for some of their costs, there may be no better time than now to increase prices. Gabe and Andreas share with Tom how the sector is starting to digitally transform to better understand and predict consumer preferences, helping to inform promotions and respond more flexibly to changing market conditions