George Mack — Marketing, Mental Models, and Technology (EP.114)

Description:George Mack is a creator who writes about the intersection of mental models, marketing, and technological tools and tactics. His marketing agency “Multiply” has helped grow some of the fasted growing businesses in the world backed by VCs like Stripe, YC, Sequoia, and LVMH. George’s Twitter: https://twitter.com/george__mack George’s newsletter: https://emailoctopus.com/lists/6d23df04-dff2-11ea-a3d0-06b4694bee2a/forms/subscribe Multiply Marketing: https://www.multiply.marketing/ Show Notes: Specific knowledge and technology Rise of TikTok Bringing people closer to tech Regulation slowing down tech innovation High agency filters A self-made teenage billionaire? New forms of education Word of mouth 2.0 The best marketer doesn’t look like a marketer Elon’s 21 second pause Optimizing for luck The smart friend razor Superpower in being weird How to build a porn site Assess others to assess yourself The issue with personality tests Advice to the young Books Mentioned: Zero to One; by Peter Thiel Tao Te Ching; by Lao Tzu The Bhagavad Gita

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Become a more nuanced thinker. In an era of uncertainty, the ability to think dynamically and avoid getting trapped in infinite loops of thought is more important than ever. Whether we’re discussing ancient Chinese philosophy, the history of finance, or cutting-edge advances in artificial intelligence, our host Jim O'Shaughnessy’s passion, experience, and eclectic range of interests, combined with our extensive research into our podcast guests, always result in surprising conversations which substantively engage with our guests’ ideas. Our aim: To equip you with the tools required to navigate through the Great Reshuffle that we are in. Let’s start exploring.