Rory Sutherland: Human Behavior, Innovation, and Alchemy (EP.16)

In this episode of Infinite Loops we spoke with Rory Sutherland, Author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and Vice-Chairman of Ogilvy Group UK. We discuss:

  • The relationship between marketing and innovation.
  • Human psychology and behavioral economics.
  • The importance of framing.
  • “Stated” preferences and “Revealed” preferences

Follow Rory on Twitter (https://twitter.com/rorysutherland) and check out his books here (https://www.amazon.com/Rory-Sutherland/e/B07L3WRSWM?ref_=dbs_p_ebk_r00_abau_000000)

Om Podcasten

Become a more nuanced thinker. In an era of uncertainty, the ability to think dynamically and avoid getting trapped in infinite loops of thought is more important than ever. Whether we’re discussing ancient Chinese philosophy, the history of finance, or cutting-edge advances in artificial intelligence, our host Jim O'Shaughnessy’s passion, experience, and eclectic range of interests, combined with our extensive research into our podcast guests, always result in surprising conversations which substantively engage with our guests’ ideas. Our aim: To equip you with the tools required to navigate through the Great Reshuffle that we are in. Let’s start exploring.