How to Go All In
What do we mean, when we say that we're going all in? We mean we're doing the thing. We mean that I am not going to put my little toe in and say kind of, maybe, perhaps. We mean that we're not in and out like the hokey flippin cokey. When we're saying that we're going all in, we're saying that we are all in no matter what. And I think that this is one of the scariest commitments that we will ever make to ourselves, in our lives, or in our businesses. When I say...