Investor Li Jin on the Passion Economy and how the creator industry is evolving

Li Jin is an investor who focuses on the Passion Economy, a term that she coined herself that means this new economy where individuals monetize their skills. Li has been interested in and an active participant in the Passion Economy for years now. She embraced early blogging platforms and has recently launched a podcast of her own.With a degree in statistics from Harvard and work experience in strategy at Capital One and product management at Shopkick, Li had a well-rounded background that to...

Om Podcasten

Influencer Business is the playground for brands and creators. We give you an up-close and personal look at the influencer industry and the people and brands who make it tick. Whether you are an influencer looking to level up, or a marketer trying to enhance your influencer marketing strategy, or a casual observer just curious what this phenomenon is all about, this is your podcast. Each week we take you behind the scenes with the movers, shakers and up-and-comers in this rapidly expanding landscape.Season 5 of Influencer Business is sponsored by CJ Affiliate. We're so proud to partner with CJ, who is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. We strongly encourage you to head to cj.com/trove to learn more!