6 Key Things Traditional Retailers Should Learn from Digital Native Brands

They are born digital and grow at a rapid pace, winning both market shares and the love of their target audience. Of course, we’re talking about digital native rockets! But what do CEO’s, CMO’s and investors at digital native brands have to say about their success? We have been doing the research for you!  In this podcast episode, Sanna and Frida are going to walk you through 6 key things that digital native brands do just right when it comes to connecting with their audience in the digital age. Things that more traditional brands should study and learn from, to keep up with the changing needs and wants of today’s consumers.   We’ll be talking about: How to elevate your traditional marketing strategies  Why trust is key for todays and tomorrow's consumers  What a value-based approach to marketing means for brands and consumers

Om Podcasten

Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com