Byron Sharp on How Brands Grow: Unlocking Today’s Marketing Strategies
In our 100th episode, we have professor Byron Sharp in the studio - the world-renowned professor, thought leader and author of the legendary book - How Brands Grow. Byron is also the director of the Ehrenberg-Bass institute of Marketing Science, which is the world's largest centre for marketing research. Tune in to hear Byron’s thoughts on what has changed in marketing in recent years, why many marketers shoot themselves in the foot, and why always-on advertising remains critical to drive growth. We also get to hear Byron's ideas on how AI will affect marketing, as well as which marketing positions he believes will no longer exist. You’ll also get Byron’s view on: Branding vs. performance marketing - is there such a thing as a golden ratio? Influencer marketing as a method to build brand memories How to convince your CFO to increase your marketing budget