How Missguided Uses Influencer Marketing to Build a Fashion Empire
In this episode, we are excited to share insights from one of the top players within the social media and influencer marketing landscape: Missguided. Vicky James, Missguided’s Head of Brand Marketing, reflects on how the fashion brand has become one of the UK’s most popular among Millennial and Gen Z shoppers. Vicky James also discusses her view on brand-building in an evolving marketing landscape, and what it really means to build a brand in today’s world. We finish up with an enlightening discussion about Missguided’s approach to diversity and inclusivity. We’ll cover: How Missguided attracts Millennials and Gen Z The role of influencer marketing at Missguided How Missguided measures their branding activities