Is Data-Driven Influencer Marketing the Industry’s Biggest Con?
Google data-driven influencer marketing and you’re going to get over 12,000,000 results all telling you what it’s about, why it’s important, and how you should be doing it. But is the very premise a lie? Looking into what data means for the influencer marketing channel today, data scientist Bernard Rosencrantz and marketing manager Holly Morran bring you their standing-room-only session from the Influencer Marketing Show 2022 held last month in London. They’re unpacking: The buzzwords that people use to back up their claims of being data-driven Why it’s so difficult to actually deliver And what data-driven influencer marketing might look like in the not-too-distant future