Risking More by Doing Less: Why You Need to Scale Your Influencer Marketing
The Gen Z and millennial female audience’s top source for finding products to purchase is influencers’ posts on social media. The current consumer behaviour shift is huge for the influencer marketing industry. A change in shopping habits like this means that consumers are relying on influencers to a greater extent than ever before - to offer inspiration and to help them navigate the eCommerce jungle. This fact alone is argument enough to scale up your influencer marketing. But together with the knowledge that we are spending more time on social media plus the emerging shift from traditional retail to eCommerce to social commerce - it’s impossible to dismiss influencer marketing as a campaign-based silo channel. Instead, you have to incorporate it into your overall marketing strategy, just like you would your other marketing channels. In this week’s episode we got Julia Arheden, Client Manager at Cure Media with us to share her expertise on why you’re risking more by doing less when working with influencer marketing. We’ll be talking about: Risks of working at a small-scale with influencer marketing The consumer behaviour shift and what it means for brands How to stand out from the crowd with influencer marketing