The Value of a Data-driven Influencer Marketing Strategy w/ Kristian Melå
In this week’s episode, Frida Ekholm talks to a person that has more experience than many others on how to succeed with influencer marketing - Kristian Melå, Co-founder at Cure Media. We talk about the value of having a data-driven influencer marketing strategy in place - how will it help you achieve the company’s overall goals and what do you need to get started? Kristian also walks us through the common question “How do I know which influencer is right for my brand?” - and why this is only one piece of the puzzle when it comes to having a data-driven approach to influencer marketing. We also cover topics such as: Why a data-driven approach works best when you have an always-on approach How to identify which influencers that have historically performed well What data that is important when it comes to analysing and follow-up About Kristian: Kristian is one of the Co-founder of Cure Media and has worked with influencer marketing since 2014. With 7+ years of experience within influencer marketing he is probably one of the people that has the most experience in the industry and its positive impact for fashion brands. The knowledge he has gained over the years combined with a modern approach to the influencer marketing - he definitely has an expertise perspective.