Why Always-on Influencer Marketing is Always Better
The average western consumer is exposed to around 3000 commercial messages every day. How do you make sure your brand is top of mind when it's time for a purchase decision? By working always-on! It’s like going to the gym one single time won’t give you big muscles, and advertising your brand only for a week won’t make people remember you in the long run. In the same way, if you want your influencer marketing to generate long-term results, you need to have an always-on approach. In this podcast episode, we’ll walk you through four main reasons why we think ‘always-on’ should be at the heart of every influencer marketing strategy.