Jay Melone, Building a Business Flywheel Through Productised Services - Innova.Buzz Episode 663
Our guest in this episode is Jay Malone, an inspiring innovator and founder of Profit Ladder who transitioned from tech consulting to helping others craft scalable business models. In his conversation with host Jürgen Strauss, Jay shares his journey from burnout to building a business with a clear and impactful signature offer. Key points discussed include:Creating Wedge Offers: Jay explains transforming high-touch services into smaller, scalable "wedge offers" that charm clients and decrease sales friction.Defining the Signature Offer: He emphasizes clarity in defining a core, signature offer to confidently attract the right clients and boost business growth.Avoiding Burnout with Clear Systems: Jay highlights building systems, akin to a flywheel, to streamline processes and maintain sustainable, joyful business operations.Jay's insights offer listeners practical steps to concoct their own scalable systems and reignite their passion in business, serving as a beacon of hope for those facing entrepreneurial burnout.Listen to the podcast to find out more. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe
Om Podcasten
The InnovaBuzz Podcast explores the minds of innovators, entrepreneurs and creatives. You’ll learn about values, strategies, tactics and mindset from some of the world’s most successful entrepreneurs.
Join internationally recognised transformational marketing strategist, speaker and podcaster, Dr Jürgen Strauss, The World's Best Human-Centred Podcasting Coach , as he chats with awesome guests who are committed to innovation, service and modern marketing.
Each episode is a conversation with inspiring people who make wonderful contributions to our knowledge in these areas and spark curiosity and ideas to pursue.
Gain insight into what makes them ‘tick’, what ‘lights them up’, why they do what they do and what inspiration and value they add to their world.
The Innova.Buzz Podcast is designed for smart businesses that want to stay on top of innovation in order to compete in today's market place!
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Past guests have included Michael E Gerber, Kevin Kelly, Marcus Sheridan, Gill Hicks, Tanya Alvarez, Anastasia Lipske, Gino Wickman, Jeffrey Madoff, Gabrielle Dolan, Mark Schaeffer, Steve Blank, Joey Coleman, Mike Michaelowitz, Ann Janzer, Michele Wucker, Soulaima Gourani, Robin Colucci, Sheryl Plouffe, Kedma Ough, Cathryn Lloyd, Wade Galt, Ramon Ray, Michelle Mazur, David Goldsmith, Todd Cherches, Rita McGrath, Terri Trespicio, Liz Wiseman and so many more wonderful people - over 600 to date! innovabiz.substack.com