Mark Stern, The Physical-Digital Connection: Creating Memorable Brand Experiences - Innova.buzz 624
Our guest in this episode is Mark Stern, a visionary entrepreneur who's redefining how brands connect with their customers. As the founder and CEO of Custom Box Agency, Mark merges tangible products with digital marketing to craft memorable and impactful customer experiences. In our engaging conversation, Mark shared his insights on creating deeper brand engagements through sensory experiences.Key points discussed include:Intentionality in Physical Branding: Mark emphasizes the importance of moving beyond traditional swag, advocating for tangible products that serve a specific purpose and enhance the brand experience.Enhancing Digital with Physical Experiences: He discusses how physical elements can complement digital strategies, activating all senses and creating a more immersive experience.Personalized Customer Journeys: Mark stresses the necessity of understanding and simplifying the customer journey, using personalization to tailor experiences and remove barriers, ensuring a seamless and engaging customer interaction.Listen to the podcast to find out more.
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The InnovaBuzz Podcast explores the minds of innovators, entrepreneurs and creatives. You’ll learn about values, strategies, tactics and mindset from some of the world’s most successful entrepreneurs.
Join internationally recognised transformational marketing strategist, speaker and podcaster, Dr Jürgen Strauss, The World's Best Human-Centred Podcasting Coach , as he chats with awesome guests who are committed to innovation, service and modern marketing.
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Past guests have included Michael E Gerber, Kevin Kelly, Marcus Sheridan, Gill Hicks, Tanya Alvarez, Anastasia Lipske, Gino Wickman, Jeffrey Madoff, Gabrielle Dolan, Mark Schaeffer, Steve Blank, Joey Coleman, Mike Michaelowitz, Ann Janzer, Michele Wucker, Soulaima Gourani, Robin Colucci, Sheryl Plouffe, Kedma Ough, Cathryn Lloyd, Wade Galt, Ramon Ray, Michelle Mazur, David Goldsmith, Todd Cherches, Rita McGrath, Terri Trespicio, Liz Wiseman and so many more wonderful people - over 600 to date!