Tai Goodwin, Crafting Meaningful Customer Journeys in Digital Spaces - Innova.buzz 614

In this episode, we feature Tai Goodwin, a digital marketing expert with a wealth of experience as an award-winning instructional designer, author, and CEO. Tai's journey from a passionate educator to a digital marketing strategist exemplifies her commitment to enhancing the visibility of coaches, healers, and spiritual entrepreneurs. Her mission is to empower her clients to create a larger impact by making their services more accessible to those in need.Our conversation delves into Tai's expert insights on evolving marketing strategies, the power of authenticity, and the importance of consistency. Key points include:Evolving Digital Landscapes: Tai discusses the transformative shifts in marketing, urging adaptability and strategic foresight.Authenticity as a Magnet: Highlighting the saturation of influencer marketing, Tai champions genuine engagement to truly resonate with audiences.The Consistency Principle: Tai underscores the significance of steady, quality interactions in building lasting relationships and visibility.Tai's approach offers a blueprint for navigating the digital marketing world with integrity and impact, encouraging entrepreneurs to deepen connections and broaden their reach.Listen to the podcast to find out more.

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The InnovaBuzz Podcast explores the minds of innovators, entrepreneurs and creatives. You’ll learn about values, strategies, tactics and mindset from some of the world’s most successful entrepreneurs.  Join internationally recognised transformational marketing strategist, speaker and podcaster, Dr Jürgen Strauss, The World's Best Human-Centred Podcasting Coach , as he chats with awesome guests who are committed to innovation, service and modern marketing.  Each episode is a conversation with inspiring people who make wonderful contributions to our knowledge in these areas and spark curiosity and ideas to pursue. Gain insight into what makes them ‘tick’, what ‘lights them up’, why they do what they do and what inspiration and value they add to their world.  The Innova.Buzz Podcast is designed for smart businesses that want to stay on top of innovation in order to compete in today's market place!  Subscribe now so you never miss an episode!  Past guests have included Michael E Gerber, Kevin Kelly, Marcus Sheridan, Gill Hicks, Tanya Alvarez, Anastasia Lipske, Gino Wickman, Jeffrey Madoff, Gabrielle Dolan, Mark Schaeffer, Steve Blank, Joey Coleman, Mike Michaelowitz, Ann Janzer, Michele Wucker, Soulaima Gourani, Robin Colucci, Sheryl Plouffe, Kedma Ough, Cathryn Lloyd, Wade Galt, Ramon Ray, Michelle Mazur, David Goldsmith, Todd Cherches, Rita McGrath, Terri Trespicio, Liz Wiseman and so many more wonderful people - over 600 to date!