Valentin Radu, The Art and Science of Maximizing Customer Lifetime Value - Innova.buzz 633
Our guest in this episode is Valentin Radu, a visionary entrepreneur and the founder and CEO of OmniConvert. Valentin's journey from a DJ at radio stations to a pioneer in customer value optimization highlights his diverse background and passion for understanding customer behavior. In this episode, he shares insights on maximizing customer lifetime value and the importance of creating exceptional customer experiences.Key points discussed include:The three pillars of customer value optimization: quality products, outstanding customer experience, and effective marketing.Leveraging data for customer insights using models like RFM (Recency, Frequency, Monetary).The transformative role of AI and NLP in enhancing customer engagement and operational efficiency.Listen to the podcast to find out more. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe
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The InnovaBuzz Podcast explores the minds of innovators, entrepreneurs and creatives. You’ll learn about values, strategies, tactics and mindset from some of the world’s most successful entrepreneurs.
Join internationally recognised transformational marketing strategist, speaker and podcaster, Dr Jürgen Strauss, The World's Best Human-Centred Podcasting Coach , as he chats with awesome guests who are committed to innovation, service and modern marketing.
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Past guests have included Michael E Gerber, Kevin Kelly, Marcus Sheridan, Gill Hicks, Tanya Alvarez, Anastasia Lipske, Gino Wickman, Jeffrey Madoff, Gabrielle Dolan, Mark Schaeffer, Steve Blank, Joey Coleman, Mike Michaelowitz, Ann Janzer, Michele Wucker, Soulaima Gourani, Robin Colucci, Sheryl Plouffe, Kedma Ough, Cathryn Lloyd, Wade Galt, Ramon Ray, Michelle Mazur, David Goldsmith, Todd Cherches, Rita McGrath, Terri Trespicio, Liz Wiseman and so many more wonderful people - over 600 to date! innovabiz.substack.com