The Rise, Fall, and Reinvention of IBM, With Jim Cortada

IBM shaped the way the world did business for decades, driving the government’s technological innovation, competing to build the first PCs, and adapting to service economy. Few people know IBM’s fascinating history as well as Jim Cortada, a senior research fellow at the University of Minnesota and the author of IBM: The Rise and Fall and Reinvention of a Global Icon. He spent 38 years at IBM in sales, consulting, managerial, and research roles. Rob and Jackie sit down with Jim to discuss how ...

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Explore the intersection of technology, innovation, and public policy with the Information Technology and Innovation Foundation (ITIF), the world’s leading think tank for science and tech policy. Innovation Files serves up expert interviews, insights, and commentary on topics ranging from the broad economics of innovation to specific policy and regulatory questions about new technologies. Expect to hear some unconventional wisdom.