Data and its Role in Marketing

On this week's episode of Innovation Fuel, we welcome Graeme Csath, CMO of Lift Metrics! Graeme joins Dave and Dr. Gelareh for an exciting and informative discussion on the power of data and growth hacking in marketing. They also discuss learning to anticipate your customers' journey through data and how to create a more effective marketing strategy for your business.

Om Podcasten

Innovation Fuel is UCW’s weekly business podcast with Dr. Gelareh Farhadian and Dave Keighron. Through conversations with featured guests, the IF team shares relevant stories, lessons and tips that educators can use in the classroom. As firm believers in experiential learning, Dr. Gelareh and Dave invite their guests to share their journey and expertise with listeners to help build relevant case-study-type interviews that explore various business topics across all industries.