106: How Volvo Unites Startups and Partners for Growth

Get ready to rev your engines for innovation as we bring you a fascinating conversation with Freddy Dasa, the Director of Innovation at Volvo Group's Innovation Lab in Silicon Valley. In this episode of Innovation Storytellers, we dive deep into Freddy's innovative world, where he leads an interdisciplinary team of innovators and entrepreneurs, co-creating and launching new services and solutions for Volvo Group. We explore Freddy's extensive engineering background and 20+ years of experience introducing disruptive technologies to traditional industries, from construction and mining to mobility and transportation. In addition, Freddy shares his insights on how they support customers in conventional endeavors to understand and embrace new technologies.  Listen in as he advises that the key is not just the technologies but how these can be applied to the business processes, creating value and fostering growth. We'll also delve into Volvo's vision for future vehicles and how they're pioneering digital services. Finally, Freddy sheds light on transitioning from a product-centric structure to aligning digital experiences with brand values and delighting customers at every turn. From the birth of Volvo Innovation Lab with an idea to uncover the next horizon of revenue streams for Volvo via digital services to the challenges in shaping the culture that aligns with the corporation's values - this episode is packed with intriguing stories and insights. Tune in to ride the wave of innovation and learn how traditional industries can leverage cutting-edge tech for growth.  

Om Podcasten

Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process. I’m Susan Lindner, the Innovation Storyteller. But I wasn’t always. I’ve been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I’ve spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations. Great innovation stories make change possible. They let us step into a future we can’t see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.