142: How to Create Intersections of Tech, Design and Sustainability in Innovation

In today’s rapidly evolving world, technology, design, and sustainability are more critical than ever. But how can we navigate these intersections to foster innovation that's not only groundbreaking but also inclusive and sustainable? This episode of the Innovation Storytellers Show, featuring Anthony Di Bitonto, former Senior Director of Physical Experience Design at Johnson & Johnson, explores this question. Is it possible to create technologically advanced, beautifully designed, and environmentally sustainable innovations?  Anthony Di Bitonto shares his insights and experiences, shedding light on the essential role of design in the innovation process. From ensuring the functionality and emotional impact of new products to addressing the critical aspects of inclusivity and sustainability, Anthony discusses the multi-faceted approach required to bring meaningful innovations to life. We explore how Johnson & Johnson employed simulators to adapt the technology for colorblind medical professionals, ensuring safety and effectiveness in surgical environments. This example underlines the importance of inclusivity in design, which can significantly affect outcomes and potentially save lives. Anthony expands on the evolving relationship between sustainability and innovation. As companies strive to meet Environmental, Social, and Governance (ESG) goals, the innovation team's role becomes increasingly significant. We discuss how sustainability is a trend and a fundamental aspect of creating viable, future-proof products and services. Join us as we uncover the critical intersections of tech, design, and sustainability in innovation. How can innovators ensure that their creations are desirable, feasible, inclusive, and sustainable? How does design lead the conversation in making innovations that truly matter?  

Om Podcasten

Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process. I’m Susan Lindner, the Innovation Storyteller. But I wasn’t always. I’ve been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I’ve spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations. Great innovation stories make change possible. They let us step into a future we can’t see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.