162: Book Launch: How PROXIMITY is the new digital strategy all Innovators Need to Know

Are you ready to explore how digital advancements reshape industries and create new business opportunities? In this exciting episode of the Innovation Storytellers Show, I sat down with Robert C. Wolcott, Cofounder of The World Innovation Network (TWIN Global), and Kaihan Krippendorff, Founder of Outthinker Networks, to discuss their groundbreaking new book, "Proximity: How PROXIMITY is the New Digital Strategy All Innovators Need to Know." In our conversation, we delve into the concept of proximity and its profound impact on various sectors, including healthcare, agriculture, and transportation. Rob and Kaihan reveal how digital technology is pushing the production and provision of value closer to the moment of actual demand, thereby challenging traditional business models and supply chains. From the immediacy of 3D printing to the strategic possibilities of health monitoring devices and AI, we uncover how proximity is transforming our world. Rob shares fascinating insights on the strategic shift towards "anything, anywhere, anytime," emphasizing both the opportunities and challenges this new approach brings. Meanwhile, Kaihan illustrates the practical applications of proximity with real-world examples, such as the Coca-Cola Freestyle machine and on-demand pharmaceuticals, showcasing how proximity is already changing the game.  

Om Podcasten

Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process. I’m Susan Lindner, the Innovation Storyteller. But I wasn’t always. I’ve been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I’ve spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations. Great innovation stories make change possible. They let us step into a future we can’t see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.