178: How Impact Frameworks will change Innovation

In my new episode of Innovation Storytellers, I chat with Rob Majteles as we delve into the transformative potential of Impact Frameworks in Innovation. During our enlightening conversation, Rob shares an inspiring example of a global agricultural company that has radically shifted its business model to embed sustainability into its core operations. This shift involves a comprehensive reevaluation of their impact on carbon emissions and biodiversity, representing a profound change from their historical reliance on fossil fuels. The company is not only adjusting to new market realities but is also setting a benchmark in the industry for integrating climate and sustainability considerations into every facet of its business. This involves complex risk analyses and a strategic overhaul that aims to generate value-added revenue through sustainable practices. Rob emphasizes the importance of viewing impact not just as an external obligation but as a crucial component of internal corporate strategy. By meticulously defining, aligning, and executing impact through detailed strategic roadmaps, companies can navigate the complexities of modern markets and unlock substantial opportunities for growth and innovation. Our discussion delves deep into how these frameworks can be a catalyst for significant organizational change, enabling companies to thrive in an increasingly conscientious business environment. Join us as we unpack these themes and more, understanding how true innovation often begins with rethinking how we measure and implement impact at every level of business.  

Om Podcasten

Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process. I’m Susan Lindner, the Innovation Storyteller. But I wasn’t always. I’ve been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I’ve spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations. Great innovation stories make change possible. They let us step into a future we can’t see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.