31: How U+ Builds Your Best New Idea Outside the Corporate Walls to Win

Creating an innovation pathway can be tricky and involves many stages of planning and product iterations. Without the right data, products can fail and stakeholders can lose a lot of money. So how can we create a cost-effective, profitable, and impactful plan for our innovative products? In this episode, Sean Sheppard and Jan Beránek of U+, enlighten us on what makes a successful product launch, and the factors that influence product adoption. They also talk about how innovation consultants help corporate innovators understand consumer behavior and mindset towards new innovations.   

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Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process. I’m Susan Lindner, the Innovation Storyteller. But I wasn’t always. I’ve been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I’ve spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations. Great innovation stories make change possible. They let us step into a future we can’t see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.