41: How to Apply Brave Creativity in the Innovation Process
Do you dare to take the creativity leap needed to bridge the gap between the churn of work and the highly sought-after prize called innovation? In this episode, Natalie Nixon, PhD, president of Figure 8 Thinking, reveals why she believes creativity is the engine for innovation as an invention, and shares how it can be converted into a scalable value that can be both financial and cultural. Natalie explains that most organizations don't understand creativity, which is seldom appreciated beyond the arts realm. However, by introducing the idea that, if we think about creativity as our ability to toggle between wonder and rigor to solve problems, then we’ll realize that it's not only the most exceptional dancers, musicians, and painters who are creative, but also the best lawyers, engineers, accountants, and teachers.