51: HowGood shows us how Regenerative Agriculture Will Save our Health & Planet

HowGood is a SaaS data platform with the world's largest database on food and personal care product sustainability. With more than 33,000 ingredients, chemicals and materials assessed, HowGood helps leading brands, retailers and restaurants improve their environmental and social impact. Ethan Soloviev, Chief Innovation Officer at HowGood, joins me on the Innovation Storytellers Podcast in a conversation about how he became an innovator in regenerative agriculture. We talk about the massive consumer shift as shoppers increasingly demand more sustainable products along with transparency around the environmental and social impacts of products. I also learned how regenerative agriculture is not just about sustainability and reducing carbon. It shouldn't stop at net zero ether. By contrast, it should be about aiming to create more life than was there before. We discuss how by regenerating the soil, water, and biodiversity, the result is a more viable business. Ethan shares examples of how farmers who adopt these principles, thinking, and decision-making are becoming more profitable.

Om Podcasten

Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process. I’m Susan Lindner, the Innovation Storyteller. But I wasn’t always. I’ve been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I’ve spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations. Great innovation stories make change possible. They let us step into a future we can’t see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.