How to engage investors, aligning business goals with social values, and identifying overlooked resources and transforming them into valuable products with Linda Klunder from Kumasi Drinks.

Send us a text Linda Klunder is co-founder of Kumasi Drinks - a delicious tropical cocoa fruit juice made from the flesh surrounding a cocoa bean. Previously the outside of the cocoa bean was never used. It was just thrown away. But Linda and the team at Kumasi took something that normally goes to waste and made it into a soft drink while also helping cocoa farmers earn a little extra income. In this conversation we talk about: grant writing and securing fundingthe role of storytelling and te...

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Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & FoundersInnovators Can Laugh is the first podcast exclusively for UK and European Startups. Join host Eric Melchor for conversations with founders as they reveal how they got to where they're at, what obstacles they've had to overcome in growing their startup, and more!Solo episodes with specific podcast marketing and podcast advertising tips you can use today. Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, go to market strategy (GTM).👉 Subscribe now and help raise the profile of European startup founders!👉 Want to generate quality leads through b2b podcasters? Contact my B2B Podcast Media Network - https://www.b2bpodpros.com👉 Want to be a guest on the show? Visit https://forms.gle/DYKC2gjHK9grKn8K6