How to get B2B buyers to respond with a more human-to-human approach with Adriana Tica

Send us a text This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial. If you don't know Adriana Tica, you should. She is one of the best b2b copy writers on the planet. In this conversation, Adriana shares: - the importance of writing to one person and being transparent in marketing efforts - examples of companies that are successfully blurring the lines between B2B and B2C, such as Groove HQ and Basecamp - when writing content, it is...

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Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & FoundersInnovators Can Laugh is the first podcast exclusively for UK and European Startups. Join host Eric Melchor for conversations with founders as they reveal how they got to where they're at, what obstacles they've had to overcome in growing their startup, and more!Solo episodes with specific podcast marketing and podcast advertising tips you can use today. Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, go to market strategy (GTM).👉 Subscribe now and help raise the profile of European startup founders!👉 Want to generate quality leads through b2b podcasters? Contact my B2B Podcast Media Network - https://www.b2bpodpros.com👉 Want to be a guest on the show? Visit https://forms.gle/DYKC2gjHK9grKn8K6