Why your brand needs a Villian - Narrative Positioning with Joe Daniels

Send us a text -> Watch on YouTube! Video: https://youtu.be/220nRv-DqXM Joe Daniels is the founder of Spiel Agency. He believes the best product doesn't win. The best story does. In this conversation we discuss: The power of narrative positioning in marketing and the impact of storytelling on brand perception.The concept of villains in marketing and the importance of storytelling in B2B marketing.Roxy Music, not thinking wealthy enough, Buying London Subscribe and leave a rating to st...

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Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & FoundersInnovators Can Laugh is the first podcast exclusively for UK and European Startups. Join host Eric Melchor for conversations with founders as they reveal how they got to where they're at, what obstacles they've had to overcome in growing their startup, and more!Solo episodes with specific podcast marketing and podcast advertising tips you can use today. Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, go to market strategy (GTM).👉 Subscribe now and help raise the profile of European startup founders!👉 Want to generate quality leads through b2b podcasters? Contact my B2B Podcast Media Network - https://www.b2bpodpros.com👉 Want to be a guest on the show? Visit https://forms.gle/DYKC2gjHK9grKn8K6