137 Jonah Berger - The Hidden Forces That Shape Behavior

We talk to professor of marketing and New York Times bestselling author Jonah Berger about his latest book Invisible Influence: The Hidden Forces That Shape Behavior.Support the show: https://www.patreon.com/inquiringminds

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Each week we bring you a new, in-depth exploration of the space where science and society collide. We’re committed to the idea that making an effort to understand the world around you though science and critical thinking can benefit everyone—and lead to better decisions. We want to find out what’s true, what’s left to discover, and why it all matters.