Sam McEwin - 'Digital marketing strategies for aesthetic clinics in 2025' #286
Episode 286 hosts Sam McEwin (Director of BizWisdom) from Melbourne, Australia. BizWisdom is an outcome-focused marketing agency who help reduce the burden of an increasingly complex digital landscape. We discuss the importance of using compliant strategies in digital marketing given the current regulations for cosmetic clinics. Sam shares his insights into reaching new clients, retaining existing ones, and standing out in a commoditized and competitive landscape. Our conversation covers the impact of SEO, social media, and email marketing, as well as unique tactics such as podcast advertising and direct mail. The episode provides valuable advice for small business owners on how to allocate budgets, create cohesive marketing strategies, and effectively use various channels to amplify their message. 00:00 Introduction 00:17 Guest Introduction: Sam & Biz Wisdom 01:12 Challenges in Aesthetic Marketing 02:11 Digital Marketing Strategies for Clinics 04:47 Understanding SEO and Paid Ads 07:02 The Importance of Diversified Marketing Channels 09:27 Building Trust Through Podcasts and TV Ads 16:37 Back to Basics: Traditional Marketing Techniques 20:45 Creating a Comprehensive Marketing Strategy 35:57 How Google Works: Enhancing Your Online Presence 40:54 Understanding Google's Intent 41:47 The Evolution of SEO Algorithms 44:12 Entity SEO and Authority Building 46:14 Consistency in Digital Strategy 52:42 Budgeting for Effective Marketing 01:03:21 Retention Strategies and Customer Engagement 01:08:33 Effective Communication Channels 01:14:04 Special Offers and Conclusion JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! JOIN OUR PATREON FOR EXCLUSIVE SUBSCRIBER-ONLY PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US