#31 Sold out in minutes: Reebok's exclusive zPlus sneaker drop with Maxplore

This week Andreas is speaking with Josephine Baaden, Reebok’s Account Manager at ZMS about Reebok’s sell-out success and the impact ZMS can have on a brand’s performance and branding. Recently Reebok dropped a limited edition of their cult classic–Club C 85, customized by Maxplore, one of Germany’s biggest sneaker customizers, exclusively on Zalando via zPlus. Maxplore used his innovative and signature coffee-dying technique to create 50 unique sneakers. ZMS' mission was to capture Reebok’s exclusive collaboration with bold images and authentic storytelling, combining the creative approach with an extensive media campaign. The sneaker drop sold out in minutes! Get the full scoop in today’s episode.

Om Podcasten

Retail media isn’t just an option—it’s the driving force behind brand growth. As the landscape evolves, brands must go beyond reach and clicks to create real customer connections. Content-driven commerce is on the rise, blending inspiration, entertainment, and shoppable moments to shape the love brands of tomorrow through customer-centric marketing. Join Heike Lari, Director Partner Marketing & Consultancy, as she shares insights from partners and internal experts—while also exploring collaborations beyond Zalando. Tune in for bite-sized insights on how to future-proof your retail media strategy and drive lasting success–brought to you by Zalando Partner Marketing Services, Zalando’s 360-degree marketing unit. Find us at https://partner.zalando.com/services/marketing