10. Hagerty’s Jack Butcher on affinity marketing, the MGA structure, a 43 million vehicle target market, M&A and more
In the tenth episode of Unreserved, Jack Butcher, president of collectible car MGA Hagerty, sits down with Inside P&C News Editor James Thaler. The executive discusses the company’s unique approach to lifestyle/affinity marketing and its growth strategy in targeting what it believes is a 43 million addressable market. The collectible car enthusiast also delves into Hagerty’s capacity and distribution partnerships, its omnichannel distribution strategy and how its M&A str...