Inside the Funnel

Anecdotes from the omnichannel

av Inside the Funnel | Publicerades 1/5/2021

Omnichannel was thrust back into the limelight at the tail-end of a crazy year. Why? Because digital is becoming the world's de facto medium for working, socializing, shopping—and engaging with both local businesses and national brands. But what is omnichannel? What *isn't* omnichannel? And have we finally found a topic that Dan finds exciting rather than frustrating? Listen in as Jenna takes the wheel for a whistle-stop tour through: - Omnichannel vs. multichannel - Omnichannel =/= attribution analysis - Dan's delightful bathroom reno - Step one: Organizational change - Who owns the customer record? - "Teach them to yearn for the vast and endless sea" - Last, best experiences LINKS: DAC: "Google's Local Omnichannel Takeover and What it Means for Your Paid Ads" https://www.dacgroup.com/blog/googles-local-omnichannel-takeover-and-what-it-means-for-your-paid-ads/?utm_medium=social&utm_source=podcastdescription&utm_campaign=insidethefunnel&utm_content=episode-004&utm_term=podcast | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

Om Podcasten

Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers. www.dacgroup.com