Back to the cookie-less future
Since we first covered the topic in episode one, Google has revealed that it will NOT replace third-party cookies with an equivalent mechanism to identify individual users. Cue anxious marketers asking themselves: "How are we going to do our jobs?!" Fortunately, Dan, Jenna, and Nasser are back to paint a much more vivid picture of our cookie-less future, gliding their hoverboards across talking points including: - Why are third-party cookies going away? - User Tracking 101 - Privacy-preserving approaches to real-world problems - What the FLoC? - Welcome to cohort party 29056! - The Three-Step Cookie Doomsday Preparedness Plan™ LINKS: DAC: "Google’s shift away from cookies and personal ad IDs" (Mar 2021) https://www.dacgroup.com/blog/googles-shift-away-from-cookies-and-personal-ad-ids/ | DAC: "How to be data-driven in a crisis" (Apr 2020) https://www.dacgroup.com/blog/how-to-be-data-driven-in-a-crisis/ | DAC: "Digital advertising in a cookie-less future" (Feb 2020) https://www.dacgroup.com/blog/digital-advertising-in-a-cookie-less-future/ | DAC: "Google's 'Privacy Sandbox' invigorates data transparency debate" (Aug 2019) https://www.dacgroup.com/blog/googles-privacy-sandbox-invigorates-data-transparency-debate/ | DAC: "How to respect data privacy in the digital age" (Jan 2019) https://www.dacgroup.com/blog/how-to-respect-data-privacy-in-the-digital-age/ | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | "Tape Rewind.wav" by Analog Bleep Ten of Freesound.org