Into the metaverse of madness

Facebook's metaverse announcement sent shockwaves around the digital world—and not just because of Mark Zuckerberg's "unique" presentation. But what does it all mean for brands, marketers, consumers, and the world at large? Choose your avatar and join Jenna, Nasser, and Dan in the funnelverse as they dissect the implications, confront controversies, and tackle topics including:"The metaverse" or "A metaverse"?Fluff, vision, and positioning: The hallmarks of a land grabHow the metaverse will make crypto cowboys richerAR vs. VRWhat should brands do to prepare?LINKS: Shaan Puri: "Hot take: Everyone is wrong about the Metaverse" | Clive Thompson: "The Metaverse Is Already Here — It’s Minecraft" | DAC: "Podcast rewind: 3 lessons learned about digital transformation" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

Om Podcasten

Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers. www.dacgroup.com