Inside the Funnel

That’s the way the cookie crumbles

av Inside the Funnel | Publicerades 10/6/2020

Cookies are helpful. But they're also the source of all digital evil... Or are they? There's a lot of misinformation floating around, but Jenna, Dan, and Nasser are here to set the record straight—and define exactly what marketing decision-makers need to know. Along the way, they cover: - Cookies 101: A timely refresher - Why are third-party cookies going away? - Google's search for a "suitable alternative" - Consumer cookies: Consent, clarity, and control - The "that guy" anecdote - Personalization pipe dreams - Chicken and egg, or horse and cart? LINKS: | ATTRIBUTIONS: "radio band.wav" by Paper Jam of

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Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers.