Bias busters: How to resist the allure of ‘glamour’ projects

Shiny new initiatives can distract you from paying attention to other good but mundane projects and investments. In this episode McKinsey partner Tim Koller, professor of business strategy at the University of Sydney Dan Lovallo, and Sean Brown, discuss why people underinvest in so-called unremarkable projects and how to remedy this bias to ensure all projects receive the resources and attention they deserve.

Om Podcasten

We talk with McKinsey partners and corporate executives on the challenges they face creating lasting strategies in a fast-changing world. We also examine the different ways these executives approach these challenges and the new and innovative ways they think of creating a vision for their enterprises.