Corporate purpose, during crisis and beyond

In this episode wepresenta panel discussion on how companies are using corporate purpose to guide their response to the COVID-19 crisis and the nascent recovery. Bruce Simpson, a McKinsey senior partner and co-author of the recent article, “Demonstrating corporate purpose in the time of coronavirus,” talks with four senior executives who have firsthand experience of establishing and driving purpose in their organizations: Rona Hulbert, general manager at British multinational retailer Marks and Spencer Group; Hubert Joly, former CEO and executive chair of Best Buy; Roma McCaig, vice president at Campbell’s Soup Company who leads corporate responsibility and environmental sustainability programs; and Rory Simpson, global chief learning officer at Telefónica and leader of the Telefónica Corporate University.

Om Podcasten

We talk with McKinsey partners and corporate executives on the challenges they face creating lasting strategies in a fast-changing world. We also examine the different ways these executives approach these challenges and the new and innovative ways they think of creating a vision for their enterprises.