The committed innovator: A conversation with Dometic’s Peter Kjellberg

An innovation strategy has to be backed with resources and patient follow-through, says Peter Kjellberg, the guest on this episode of the Committed Innovator series, part of our Inside the Strategy Room podcast. In a conversation with Erik Roth, who leads McKinsey & Company’s innovation work globally, the chief marketing officer for the Swedish maker of products for mobile and outdoor living and the home, describes how Dometic Group seized the recent rapid growth in food and beverage delivery to create new products for the industry and consumers.

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We talk with McKinsey partners and corporate executives on the challenges they face creating lasting strategies in a fast-changing world. We also examine the different ways these executives approach these challenges and the new and innovative ways they think of creating a vision for their enterprises.