Season 1 - #28 Scott Morris - VP of Zendesk
In this episode, Joe sits down with Scott Morris, VP of Integrated Marketing at Zendesk, to explore the evolving role of marketing in customer experience (CX). With a career spanning Adobe, Zendesk, and some of the most transformative shifts in SaaS, Scott shares insights on: 🔹 How Zendesk is reshaping customer support and engagement 🔹 The DNA of a great customer experience and where marketing fits in 🔹 The challenge of personalization without being creepy 🔹 Why video and async communication ...