Season 1 #6 - The Evolution of Media with Vanessa Wojtusiak from iHeartMedia
In this episode, we welcome Vanessa, VP of Marketing at iHeartMedia, to talk about the dynamic world of traditional media and its adaptation in the digital era. From starting in radio at just 15 to playing a key role in launching the iHeartRadio app, Vanessa has seen it all. She shares valuable insights into how iHeartRadio competes not just with radio but also with content behemoths like Netflix and Facebook. We explore the power of personalization, the role of data in crafting targeted camp...