Episode 42: The Long and Wine-ing Road to Trader Joe's

In this episode of Inside Trader Joe’s, we’re travelling to California’s wine country. Our journey takes us through the stunning Sonoma Valley, where we chat with some of the folks who make the wine you’ll find at your neighborhood Trader Joe’s. We get up close and personal with some grapes and learn about the work that goes into turning those grapes into delightfully drinkable bottles of wine. And we uncover the secret behind all the great values you’ll find in our wine section (spoiler alert: it’s not actually a secret). Transcript (PDF)

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From our humble beginnings as a small chain of eclectic Southern California convenience stores, Trader Joe’s has grown to become a national chain of 545 (and counting) neighborhood grocery stores, employing more than 60,000 Crew Members. How? By being comfortable with being different. Every episode takes you Inside Trader Joe’s in a podcast series only Trader Joe's could deliver. Are you a Trader Joe’s fan? Want to know what keeps people coming back? Hungry for all the new and exciting stuff coming to your neighborhood store? Let's go Inside Trader Joe’s. Thanks for listening.